A B2B Brochure
Writing for partners
Working at Twin involved writing *a lot* of brochures. This kind of work is the real grindstone of copywriting, especially when it's for print - you can't go back and correct it. Because of all this, brochure writing requires attention to detail over a huge amount of words. Below is an example of a brochure that was written to engage with partner agents. Even though agents are businesses, so it's B2B writing, agents often use your copy for their own purposes. For that reason, there are some elements, like facts about local areas, which come across as slightly more aimed towards end users. I won't include it all because it's very long, but have a look.
